It might be common sense that a public relations agency is designed to work on how your company looks to the rest of the world. Still, you might not be aware of all of the many facets of a PR agency that help take other things off your hands, so that your and/or your company have more freedom to do what they do best. Whether you’re an influencer, or a huge corporation, you need flexibility. Here are five of the many ways a PR company can provide you with it.
Writing Your Speeches
Especially if you hold press conferences, or appear at conventions or talks, you will need a speech writer. Even if you know what you want to say and if you’ve got public speaking nailed down, having a team put together your speech for you can be immensely helpful in painting and containing your public image in a way that will enhance your visibility and the types of people who pay attention to what you have to say.
Planning Your Events
There’s almost nothing more anxiety-inducing than making an event happen. Coming up with the idea is fun, and attending/hosting is exciting, but everything in between can be nearly impossible for one person to handle. Having a PR team put together your events means you don’t have to worry as much about permits, planning, hiring, renting or sending out invites.
Outreach is often taken for granted in the days of the internet – it is often assumed that a social media presence is all you need. While that can be true in the case of some influencers, in-person outreach at conventions or expositions can be a boon to a person or business. PR companies will set up representatives and signage to put your brand in front of eyes.
Managing Your Reputation
This is where social media comes in most. Establishing and maintaining your reputation as a positive, engaging brand – including churning out content – is much easier with a team behind you, especially since market focus is their bread and butter – they can tell you what works and what doesn’t.
Doing Market Research
Whether it’s the use of focus groups, surveys or even asking for comments on social media, figuring out who you reach, how you reach other people, and what people want to see is a huge piece of the puzzle. A PR team’s job is to gather and make sense of this data, so you don’t have to.
PR companies can seem like a one-stop shop, but you should always shop around and make sure they can and do handle people or companies like yourself. They should be able to handle the size and bandwidth of the types of campaigns you run or need to run. They should be able to take on the work that you delegate, and you should be prepared to give them a full rundown of the public image you’re asking them to craft for you. Working with a PR company is a creative exercise, so be prepared to craft your story.