TikTok is growing in popularity by the day, and if you’re not already a part of it, the good news is it isn’t hard to hop in, feet first. We just recommend that when you do, you have a plan. If you’ve got numbers elsewhere – or even if you don’t – you may be aware of some of the basics, but it never hurts to have a reminder. Above all else, you should remain consistent, true to your brand and your ideas, and you should stay on top of trends, so that you can figure out a way to set them yourself. Here are five guidelines to help you get started with TikTok.