TikTok is growing in popularity by the day, and if you’re not already a part of it, the good news is it isn’t hard to hop in, feet first. We just recommend that when you do, you have a plan. If you’ve got numbers elsewhere – or even if you don’t – you may be aware of some of the basics, but it never hurts to have a reminder. Above all else, you should remain consistent, true to your brand and your ideas, and you should stay on top of trends, so that you can figure out a way to set them yourself. Here are five guidelines to help you get started with TikTok.
Show Your Skillset
Sure, TikTok is a lot of dances, and music, but that’s not all it is. You’ve probably got a specific skillset (and if that skillset is dancing, even better!) and there’s no better place to show it off than TikTok. Just make sure to keep it brief and interesting, showing your skills off in a rapid fire but clear way. The magic of TikTok is wondering, “What did I just see?” which increases engagement, rewatches, and the likelihood of a new follower.
Pick Your Niche
This is similar to showcasing your talents, but the most important thing here is to know what kind of influencer you want to be. Are you musical? Are you doing sketches? Are you the “text-to-speech over video” person? Are you a fashion icon? Whatever it is, pick a lane and a find a way to make it your own, so that people know what to expect – e.g. your take on an old, familiar idea. That’s what people sign up for.
This can’t be stressed enough – even if you’re batch recording, you need to post regularly, at least once a day. This means you’ll keep showing up in feeds, and people will remain interested in engaging and pushing followers your way.
Find Your Family
It sounds the same as finding your niche, but this is more about finding potential collaborators, and people whose videos you want to stitch or duet with. There’s nothing better in music than a harmony, and finding the same thing in short-form video can be magic.
Keep it Current
You might not be politically-minded, per se, but you can stay on top of what’s happening in trends. You can always put your spin on the new thing and feature things on people’s minds in order to keep them interested.
The big takeaway for all social media postings is to emphasize yourself in your posts. Even in brief videos – maybe especially in those – people can get a feel for your personality and what you find funny and interesting. There’s nothing better when surfing through a sea of repeated memes and finding someone who puts their own twist on an idea that could be stale, otherwise. Putting your stamp on something is a way to get people to follow you and to keep checking back in on what you make.