Your first question is understandable: does PR have seasons? No, but we do, and public relations doesn’t just roll with what’s happening outside, it can thrive on it. Any change is an opportunity to mix things up, if not in terms of your mission statement or overall vibe, but in terms of content specificity. If it’s influencer content, how does that influencer do their thing in a new summer wardrobe and in new sunny places? If it’s a business, how can the warm weather be used to tell a new story about the company? Here are a few tips for harnessing the sun to grow your reach.